Myriad Wellness
I worked with Myriad Wellness to help them design the brand identity for their CBD product line back in 2018. They are a health and wellness brand focused on promoting an active lifestyle for both people and their pets, supported by the use of CBD products. The request was for an aesthetic that was modern, highly legible/visible, and relatively neutral as to appeal to many different demographics.
Product Packaging
After creating the logo and establishing the brand’s aesthetic, the next task was to develop a cohesive system of design for their product line that could be applied across several styles and flavors of CBD products. I chose a color focused system to simplify the process of identifying flavors, where the colors could be inverted to represent an alternate version of the same flavor (e.g. products with a low concentration of CBD vs. those of a high concentration).
